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The term marketing channel is often used interchangeably with “sales channel” or “distribution channel”, i.e. any individual or company used in making the subject company’s products and/or services available to its customers. More specifically, a marketing channel would be any individuals or products through which the subject company conducts its marketing efforts.

Multichannel marketing is offering customers more than one way to buy something - for example, from a Web site as well as in retail stores. For manufacturers, multichannel marketing also includes the use of partners, sometimes known as channels, who market directly to the customer as consultants, repackagers, or retailers.

For retailers, advocates claim that, in addition to offering the customer more options, multichannel marketing allows a business more opportunities to interact with customers - each channel can help promote the other channels. Since Web site and phone-in mail orders collect information about the customer that a retail sale may not, these channels make it possible to develop mailing lists for future promotions and branding campaigns.

Types of Channels of Distribution
Consumer ChannelsChannels for Consumer Products.Vertical dimensions, determined by the # in the channel.

Types of Channels of Distribution

Channel A:Producer >>customer

Channel B:Producer >>retailer>>customer

Channel C:Producer>>Wholesaler>>retailer>>customer

Channel D:Producer>>agent>>wholesaler>>retailer>>customer

Channel E:Producer>>buyer ( My product marketing channel )

Channel F:Producer>>distribution>>buyer
Channel G:Producer>>agent >>buyer
Channel H:Producer>>agent>>distribution >>buyer

In this case we can see the blue one over up.This is the marketing channel of my product .This is just made directly by clas ohlson and they are selling these through their own reatails.So why i think now they are using the channel E method to distribute there product to customers. And they just using the direct marketing methods.